June 2016 – September 2016
Popertee is a Dublin based start-up that matches vacant spaces around Ireland with brands for pop-up events. I joined the team in 2016 as a User Experience (UX)/ Visual/ Multimedia Designer.
What I worked on:
Brand Identity
When I joined Popertee the first project I undertook was to develop a new brand identity, style guide and corporate identity.
User Experience (UX)
Popertee’s current system for matching brands with spaces was all done manually through phone calls. The Popertee website needed to incorporate an automated system to improve sale. As part of this project, we created a messaging and a filtering system that allows users to easily find their ideal space and contact the Popertee sales team.
Story Telling
Popertee required a clear story throughout their website to allow users to easily digest what they do. This was achieved through imagery, iconography and written content.
Photography/ Videography
To build up good quality visual content for the website I photographed vacant spaces for the website. I also recorded a pop up that Popertee organised with Boohoo.com.